How Well Can Editors Predict Reader Interest in News?

Joseph P. Bernt · E. Frank Fee · Jacqueline Gifford · Guido H. Stempel

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Journalism and Media Studies Media, Journalism, and Communication History Media Studies and Communication

Abstract

This Ohio study comparing public preferences and editors' estimates of those preferences shows that editors overestimate reader interest in crime, religion, the stock market, local business and sports.

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