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Marketing communication and the hierarchy-of-effects · Study

BookMarketing communication and the hierarchy-of-effects

Michael L. Ray1973

Book1973

Marketing communication and the hierarchy-of-effects

275 citations·0/0 files stored·Marketing Science Institute eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2004Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General 1984Negative Political Advertising: Some Empirical Findings 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model 1984The Interaction of Advertising and Evidence 1995Copywriters' Implicit Theories of Communication: An Exploration 2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging 1979The Attribution Process in Consumer Decision Making

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Year1973

Typebook

Published1973-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations275

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1505327459

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