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Marketing communication and the hierarchy-of-effects
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Marketing communication and the hierarchy-of-effects (1973)Marketing communication and the hierarchy…The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists (2020)The effect of celebrity endor…Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging (2009)Perceived effectiveness of te…The WOW factor: Creating value through win-back offers to reacquire lost customers (2006)The WOW factor: Creating valu…Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R (2004)Experience as a moderator of …Assessing the Effects of Animation in Online Banner Advertising (2004)Assessing the Effects of Anim…Agenda-Setting Effects and Attitude Strength (2004)Agenda-Setting Effects and At…How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)How Advertising Works on the …Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)Disciplinary Impact of Advert…Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …The Interaction of Advertising and Evidence (1984)The Interaction of Advertisin…Negative Political Advertising: Some Empirical Findings (1984)Negative Political Advertisin…Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters (1983)Psychological Commitment and …A Holistic Methodology for Modeling Consumer Response to Innovation (1983)A Holistic Methodology for Mo…The Attribution Process in Consumer Decision Making (1979)The Attribution Process in Co…Low-Commitment Consumer Behavior (1976)Low-Commitment Consumer Behav…A Theory of Cognitive Dissonance (1957)The Effects of Mass Communication (1961)The Impact of Television Advertising: Learning Without Involvement (1965)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study (2016)Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Antecedents and Consequences of Web Advertising Credibility (2002)Effects Of Structural And Perceptual Factors On Attitudes Toward The Website (2003)Is this for me? 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  • 2004Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R341 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
  • 1984Negative Political Advertising: Some Empirical Findings287 cited
  • 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model281 cited
  • 1984The Interaction of Advertising and Evidence242 cited
  • 1995Copywriters' Implicit Theories of Communication: An Exploration228 cited
  • 2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging225 cited
  • 1979The Attribution Process in Consumer Decision Making215 cited
  • 1983Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters208 cited
  • 1976Low-Commitment Consumer Behavior192 cited
  • 2004Agenda-Setting Effects and Attitude Strength184 cited
  • 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks173 cited
  • 1983A Holistic Methodology for Modeling Consumer Response to Innovation169 cited
  • 2020The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists

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169 cited
  • 2006The WOW factor: Creating value through win-back offers to reacquire lost customers164 cited
  • 2004Assessing the Effects of Animation in Online Banner Advertising159 cited