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BusMate: Understanding Mobility Behavior for Trajectory-Based Advertising
7 references·0 citing·29 second hop
BusMate: Understanding Mobility Behavior for Trajectory-Based Advertising (2015)BusMate: Understanding Mobility Behavior …Pervasive Advertising (2011)Pervasive AdvertisingMining correlation between locations using human location history (2009)Mining correlation between lo…Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising (2007)Perceived Effectiveness of Pu…An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Linking perceived value and loyalty in location‐based mobile services (2005)Linking perceived value and l…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…Permission-based mobile advertising (2002)Permission-based mobile adver…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services (2009)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The personalization-privacy paradox: implications for new media (2016)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria (2011)Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern (2017)The theory of planned behavior (1991)Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010)The Impact of New Media on Customer Relationships (2010)Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China (2019)Reality mining: sensing complex social systems (2005)Understanding individual human mobility patterns (2008)Understanding mobility based on GPS data (2008)The effect of recency to human mobility (2015)Mining human mobility patterns from social geo-tagged data (2016)Using Location-Based Social Media Data to Observe Check-In Behavior and Gender Difference: Bringing Weibo Data into Play (2018)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)Attributes for Image Content that Attract Consumers’ Attention to Advertisements (2015)Placing of aroma compounds by food sales promotion in chosen services business (2016)Pricing strategies of two-sided platforms considering privacy concerns (2021)
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References

  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2005Linking perceived value and loyalty in location‐based mobile services660 cited
  • 2002Permission-based mobile advertising595 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
  • 2007Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising269 cited
  • 2009Mining correlation between locations using human location history89 cited
  • 2011Pervasive Advertising35 cited

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