The Marketing Era: From Professional Practice to Global Provisioning

Kalman Applbaum

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

Abstract

Preface I. MARKETING AND THE CAPITALIST SYSTEM OF PROVISIONING Chapter 1: Marketing Principles Chapter 2: The Logic of Marketing Strategy Chapter 3: Global Marketing Practice II. NATURALIZATION OF MARKETING PRINCIPLES Chapter 4: Problems in the Moral History of Marketing Chapter 5: American Abundance and the Marketing Revolution Chapter 6: Marketing Marketing Conclusion Notes

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