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ArticleTrial/awareness advertising decisions

Eitan Muller1983

Article1983

Trial/awareness advertising decisions

43 citations·0/0 files stored·Journal of Economic Dynamics and Control

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1957An Operations-Research Study of Sales Response to Advertising 1972Microeconomic Foundations of Employment and Inflation Theory.1979Innovation Diffusion and New Product Growth Models in Marketing 1977Dynamic Optimal Control Models in Advertising: a Survey

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2004Innovation diffusion uncertainty, advertising and pricing policies 1992Hopf bifurcation in an advertising diffusion model

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1979First-purchase diffusion models of new-product acceptancearticle · 8 shared references 1983Optimal control of a diffusion model of new product acceptance with price‐dependent total market potentialarticle · 7 shared references 1992Hopf bifurcation in an advertising diffusion modelarticle · 7 shared references 1986Optimal Dynamic Pricing in an Oligopolistic Market: a Surveychapter · 7 shared references 2012Recent developments in dynamic advertising researcharticle · 6 shared references 1982A survey of some differential games in advertisingarticle · 6 shared references

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Year1983

Typearticle

Published1983-09-01

VenueJournal of Economic Dynamics and Control

ISSN-L0165-1889

Languageen

Citations43

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/0165-1889(83)90058-1

openalex_workW1506777791

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