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Framing, Loss Aversion, and Mental Accounting

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References

1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
1981The Framing of Decisions and the Psychology of Choice17,834 cited
1984Choices, values, and frames.6,505 cited
1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
1988Status quo bias in decision making5,912 cited
1980Toward a positive theory of consumer choice5,574 cited
1985Mental Accounting and Consumer Choice4,875 cited
1986Rational Choice and the Framing of Decisions3,624 cited
1999Mental accounting matters3,344 cited
1946Theory of Games and Economic Behavior3,280 cited
1990Experimental Tests of the Endowment Effect and the Coase Theorem3,192 cited
1985The psychology of sunk cost2,579 cited
1995Myopic Loss Aversion and the Equity Premium Puzzle2,486 cited
1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
1989Choice Based on Reasons: The Case of Attraction and Compromise Effects

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Cited by

2020Ambiguity and its coping mechanisms in supply chains lessons from the Covid-19 pandemic and natural disasters197 cited
2016Goals and bracketing under mental accounting79 cited
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2008Understanding the Dynamics of Decision-Making and Choice: A Scoping Study of Key Psychological Theories to Inform The Design and Analysis of the Panel Study72 cited
2007Does Pro Forma Reporting Bias Analyst Forecasts?62 cited
2015On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase61 cited
2011Understanding Decisions About Sunk Costs From Older and Younger Adults' Perspectives52 cited
2009Investment decisions, net present value and bounded rationality52 cited
2005Looking back versus looking ahead: framing of time and work at different stages of a project51 cited
2013No Time to Waste: Restricting Life‐Span Temporal Horizons Decreases the Sunk‐Cost Fallacy51 cited
2008Speaker–listener incompatibility: Joint and separate processing in risky choice framing42 cited
2019The impact of judgment and framing on entrepreneurs’ decision-making38 cited
2016How Price Path Characteristics Shape Investment Behavior38 cited
2022Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service34 cited
2009Incorrect estimates and false reports: How framing modifies truth31 cited
2012The empirical evidence against neoclassical utility theory: a review of the literature30 cited