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The Piecemeal Approach to Comparative Advertising · Study

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ArticleThe Piecemeal Approach to Comparative Advertising

A. V. Muthukrishnan2001

Article2001

The Piecemeal Approach to Comparative Advertising

A. V. Muthukrishnan · Luk Warlop · Joseph W. Alba

13 citations·0/0 files stored·Marketing Letters

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1991How mental systems believe.1991Handbook of consumer behavior 1967Theories of attitude change 1978Psychology of pragmatic implication: Information processing between the lines.1997Comparative versus Noncomparative Advertising: A Meta-Analysis 1987The Effects of Frequency Knowledge on Consumer Decision Making 1997Comparative versus Noncomparative Advertising: A Meta-Analysis 1995Consumer Involvement and Deception from Implied Advertising Claims

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Year2001

Typearticle

Published2001-02-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations13

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1008124204721

openalex_workW1508942895

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