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The relationship of political marketing to political lobbying
7 references·1 citing·27 second hop
The relationship of political marketing to political lobbying (1996)The relationship of political marketing t…An Introduction to Political Communication (2011)An Introduction to Political …Machiavellian marketing: The development of corporate lobbying in the UK (1996)Machiavellian marketing: The …Political marketing and communication (1995)Political marketing and commu…Designer Politics (1995)Designer PoliticsThe Marketing of the President: Political Marketing as Campaign Strategy (1994)The Marketing of the Presiden…National public and private EC lobbying (1994)National public and private E…Lobbying In The European Community (1993)Lobbying In The European Comm…Political Marketing and Lobbying: A Neglected Perspective and Research Agenda (2012)Political Marketing and Lobby…Broadening the Concept of Marketing (1969)The Commitment-Trust Theory of Relationship Marketing (1994)A Communication-Based Marketing Model for Managing Relationships (1998)Lobbying y medios de comunicación. Análisis de la cobertura periodística de los lobbies en España (2023)The Rise and Decline of Nations. (1983)Exploring corporate strategy (1985)Exploring corporate strategy (1997)Friends and relations: long‐term approaches to political campaigning (2001)A Conceptual Model of Political Market Orientation (2005)Considerations on the evolution of political marketing theory (2009)Changing Patterns of Interest Intermediation in the European Union (1994)The Council Decides‘: Does the Council Decide?* (1996)Patrolling the ‘frontier’: Globalization, localization and the ‘actorness’ of non‐central governments (1999)Political marketing ‐ vive la différence! (1996)Reporting demonstrations: The changing media politics of dissent (2008)The strategic ritual of emotionality: A case study of Pulitzer Prize-winning articles (2012)The “Americanization” of Political Communication (1996)The Professionalization of Political Communication (2002)Political Marketing and Professionalized Campaigning (2007)The Marriage of Politics and Marketing (2001)Prime Ministerial Predominance? Core Executive Politics in the UK (2003)Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign (2005)Strategic analysis in political markets (1996)Measuring the Professionalization of Political Campaigning (2009)The politics of European union regional policy (1994)Catching up with change: The transformation of governance in the European Union (1996)Social movements and the changing structure of political opportunity in the European union1 (1996)
this work references cited by second hop

References

  • 2011An Introduction to Political Communication651 cited
  • 1993Lobbying In The European Community332 cited
  • 1995Designer Politics211 cited
  • 1994The Marketing of the President: Political Marketing as Campaign Strategy188 cited
  • 1995Political marketing and communication171 cited
  • 1994National public and private EC lobbying126 cited
  • 1996Machiavellian marketing: The development of corporate lobbying in the UK75 cited

Cited by

  • 2012Political Marketing and Lobbying: A Neglected Perspective and Research Agenda40 cited

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