Employees' perceptions of company values and objectives and employer‐employee relationships

Lida Holtzhausen · Lynnette Fourie

32 citations0/0 files storedCorporate Communications An International Journal

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Organizational Strategy and Culture Employer Branding and e-HRM Corporate Identity and Reputation

Abstract

Purpose The purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations. Design/methodology/approach This is an analytical paper consisting of a literature study of relevant literature, and results based on a PhD study. Findings A preliminary model is proposed indicating that non‐visual corporate identity elements, especially organizational values and objectives impact on employer‐employee relationships. Research limitations/implications This is a theoretical paper and still needs to be empirically verified. Originality/value This is a conceptual paper contributing to the body of knowledge regarding corporate identity and relationship management. More specifically it fills a niche referring to communication with internal stakeholders regarding corporate identity with the aim of relationship management.

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References

2002Toward a dialogic theory of public relations 1998Managing Corporate Image and Corporate Reputation 2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries 1993The Difference between Communal and Exchange Relationships: What it is and is Not 1998Relationship management in public relations: dimensions of an organization-public relationship 1997Corporate identity: the concept, its measurement and management 1995Principles of Corporate Communication 2000Public Relations As Relationship Management

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2014Recontextualising a strategic concept within a globalising company: a case study on Carlsberg's ‘Winning Behaviours’ strategy 2019The Impact of the Quality of Interpersonal Relationships between Employees on Counterproductive Work Behavior: A Study of Employees in Poland 2015Corporate values

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