The low-income consumer: adjusting the balance of exchange

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Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics Innovation and Socioeconomic Development

Abstract

Introduction Some Relevant Marketing Concepts The Definition of Poverty The Poverty Population Consumption of Products and Services by the Poor Financial Management and Money-Saving Techniques Promotion and Marketing Communications Price Discrimination and Retail Markets Conclusions and Implications Extending the Theory of Marketing Exchange

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