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The low-income consumer: adjusting the balance of exchange
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  • 1997Retail Stores in Poor Urban Neighborhoods365 cited
  • 2014What drives the customer of world's largest market to participate in value co-creation?69 cited
  • 2005Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers64 cited
  • 2001Diversity in deprivation: exploring the grocery shopping behaviour of disadvantaged consumers59 cited
  • 2010Stakeholder Perceptions of Offshoring and Outsourcing: The Role of Embedded Issues55 cited
  • 2000Are Prices Higher for the Poor in New York City?34 cited
  • 2002Service Provision through Public-Private Partnerships33 cited
  • 2009Low socioeconomic class and consumer complexity expectations for new product technology31 cited
  • 2019Consumer resilience and subservience in technology consumption by the poor30 cited
  • 2013Consumer resource integration amongst vulnerable consumers: Care leavers in transition to independent living28 cited
  • 2016Development and Evaluation of the Sugar-Sweetened Beverages Media Literacy (SSB-ML) Scale and Its Relationship With SSB Consumption25 cited
  • 2005Supermarket access and consumer well‐being22 cited
  • 2016Psychographics of comparison shoppers20 cited
  • 2008Receptivity to advertising messages and desired shopping values

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18 cited
  • 2007An empirical re-evaluation of consumer disadvantage15 cited
  • 2009Building, Losing, and Reconstructing Social Identities: An Investigation Into the Symbolic Use of Credit by Poor Consumers in Brazil14 cited