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Using spotlight effect to curb counterfeit consumption – an experimental investigation

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References

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2000Egocentric empathy gaps between owners and buyers: Misperceptions of the endowment effect.357 cited

2002Understanding consumer ethical decision making with respect to purchase of pirated software333 cited

Cited by

2023Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: evidence from Gulf countries11 cited
2018A game-theoretic strategic mechanism to control brand counterfeiting11 cited