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Cited by

• 1999Belief formation in ethical consumer groups: an exploratory study361 cited
• 2003Ethics in consumer choice: a multivariate modelling approach342 cited
• 1995Green marketing in Europe and the United States: An evolving business and society interface112 cited
• 2012Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy97 cited
• 2016Social influence and green consumption behaviour: a need for greater government involvement96 cited
• 2012Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor92 cited
• 2002One world, one environment, one vision: are we close to achieving this? An exploratory study of consumer environmental behaviour across three countries85 cited
• 2008Can a Plantation be Fair? Paradoxes and Possibilities in Fair Trade Darjeeling Tea Certification68 cited
• 2008Impacts of Consumer Environmental Ethics on Consumer Behaviors in Green Hotels66 cited
• 1997Hong Kong and China: emerging markets for environmental products and technologies62 cited
• 1992Managing the environment: Business opportunity and responsibility53 cited
• 1997Anomalies in the Values for Consumer Goods With Environmental Attributes47 cited
• 2006Where the Green Is: Examining the Paradox of Environmentally Conscious Consumption