Creating win–win situations via advertising: new developments in digital out-of-home advertising

Charles Ray Taylor

16 citations0/0 files storedInternational Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

Advertising's role in society has long been the subject of debate. As has been mentioned in this space previously, a school of thought often voiced by critics of advertising has been the Advertisin...

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1956Barriers to New Competition 1967Advertising Market Structure and Performance 2015Message framing in green advertising: the effect of construal level and consumer environmental concern 1950The Economic Aspects of Advertising 2006Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models 1980The Impact of Advertising on the Price of Consumer Products 2015Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge 2013PP for ‘product placement’or ‘puzzled public’?

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