Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Creating win–win situations via advertising: new developments in digital out-of-home advertising

12 references·2 citing·51 second hop

FromToDepth

this work references cited by second hop

References

1956Barriers to New Competition2,640 cited
1967Advertising Market Structure and Performance608 cited
2015Message framing in green advertising: the effect of construal level and consumer environmental concern362 cited
1950The Economic Aspects of Advertising295 cited
2006Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models146 cited
1980The Impact of Advertising on the Price of Consumer Products135 cited
2015Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge104 cited
2013PP for ‘product placement’or ‘puzzled public’?91 cited
2011Effects of outdoor advertising: Does location matter?61 cited
2011The Earnings Effects of Marketing Communication Expenditures During Recessions59 cited
2014Impact of flow on recognition of and attitudes towards in-game brand placements41 cited
2003Business perceptions of the role of billboards in the U.S. economy38 cited

Cited by

2020Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa13 cited
2021Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work