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The reception of John Broadus Watson’s writings in Brazil during the early part of the 20th century is analyzed by exploring how his ideas were manifest in the works of two Brazilian intellectuals, Lúcio José dos Santos (1875-1944) and Manoel Bergström Lourenço Filho (1897-1970). These authors were important in Brazilian educational and psychological debates during the first decades of the 20 th century. During this period, psychology and education were pivotal to discussions of the modernization of Brazil. This paper reviews the aforementioned authors’ personal histories and divergent perspectives on Watson’s behaviorism. In this context, we trace the reception and dissemination of Watson’s ideas in the Brazilian intellectual milieu, underscoring the local idiosyncrasies of the development of psychology in Brazil.
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