The Business of Fashion: Designing, Manufacturing, and Marketing

Abstract

* Organisation of the U.S. Textile and Apparel Industries - From Spinning Machine to Supply Chain Management - Business and Legal Framework of Textile and Apparel Companies - Structure of the U.S. Textile Industry - Ready-to-Wear: Company Organisation * Creating and Marketing an Apparel Line - Creating a Line: Research - Creating a Line: Design - Design Development and Style Selection - Marketing an Apparel Line * Apparel Production and Distribution - Preproduction Processes - Sourcing Decisions and Production Centres - Production Processes and Quality Assurance - Distribution and Retailing * Organisation and Operation of the Accessories and Home Fashions Industries - Accessories - Home Fashions TEXT FEATURES * Heavily illustrated with new photos and line drawings * Updated discussion of the role of finance and information technology * Discussion of trade dress under trademark law * New information on design teams, sales volume and sell-through, computer-aided design, production information management and trends in sourcing * Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions and outside and Internet resources. Guidelines for term projects and papers are also provided.

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