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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
1 references·16 citing·54 second hop
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Evidence reloaded (2018)A bibliometric review on serendipity literature available in Web of Science database using HistCite and Biblioshiny (2023)Impact of misinformation from generative AI on user information processing: How people understand misinformation from generative AI (2024)Psychological Reactance: A Theory of Freedom and Control (1981)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Influencer marketing: purchase intention and its antecedents (2021)Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands (2022)Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults (2022)Joining together to combat poverty (2000)Celebrity endorsements: a literature review and research agenda (2016)Job satisfaction and organizational commitment (2016)Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior (2022)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact (2023)How Sensory Language Shapes Influencer’s Impact (2023)Revenue Generation Through Influencer Marketing (2023)The Tipping Point: How Little Things Can Make a Big Difference (2004)Blink: the power of thinking without thinking (2005)A whole new mind: moving from the information age to the conceptual age (2006)Tourist‐created content: rethinking destination branding (2011)The takeoff of social media in tourism (2012)Social media utilization in business-to-business relationships of technology industry firms (2013)Longitudinal study of digital marketing strategies targeting Millennials (2012)eWOM and the importance of capturing consumer attention within social media (2013)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)
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References

  • 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited

Cited by

  • 2007Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth354 cited
  • 2009A Two-Step Flow of Influence?345 cited
  • 2008Web 2.0, Social Networks and the Future of Market Research275 cited
  • 2020The Positive Effect of Not Following Others on Social Media208 cited
  • 2019“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts184 cited
  • 2013Compensatory knowledge signaling in consumer word‐of‐mouth158 cited
  • 2017Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms145 cited
  • 2019The effect of influencer marketing of food and a “protective” advertising disclosure on children's food intake137 cited
  • 2016The tweet goes on: Interconnection of Twitter opinion leadership, network size, and civic engagement113 cited
  • 2009Do Friends Influence Purchases in a Social Network?112 cited
  • 2014Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review85 cited
  • 2014Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values81 cited
  • 2017Social Media Campaigning: Mobilization and Fundraising on Facebook

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66 cited
  • 2014The impact of network characteristics on the diffusion of innovations54 cited
  • 2022Influence of information attributes on information dissemination in public health emergencies44 cited
  • 2012Motivators of market mavenism in the retail environment43 cited