Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

Abstract

Culture is a pervasive construct. A Google search for “culture” provides over half a billion hits, while the Yahoo! search engine generates a figure over two billion, which is more than for other such popular terms as politics, war, the environment, or sex. As for academic sources, the construct of culture has enjoyed immense interest from the scholarly community; major social science electronic databases provide links to 100,000–700,000 scholarly articles when “culture” is used as the search keyword. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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