Modelagem de Equações Estruturais com Utilização do Smartpls

Christian M. Ringle, Dirceu da Silva, Diógenes de Souza Bido

2014-05-23articleReMark - Revista Brasileira de Marketing1,202 citationsdiamond

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Psychometric Methodologies and Testing Statistical Methods and Applications Business Strategies and Management Research

Abstract

O objetivo deste artigo a apresentao de um exemplo de forma mais didtica de uso da modelaem de Equaes Estruturais com o software SmathPLS 2.0 M3. O referido programa usa o mtodo de Mnimos Quadrados Parciais e busca atender situaes muito frequentes na pesquisa de Marketing: Ausncia de distribuies simtricas das variveis mensuradas, teoria ainda em fase inicial ou com pouca cristalizao, modelos formativos e/ou quantidade menor de dados. O uso crescente do SmartPLS vem mostrado a robusteza e aplicabilidade do modelo nas pesquisas da rea.DOI: 10.5585/remark.v13i2.2717

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