Quantitative Analysis in Marketing Management

Luiz Moutinho · Fiona Davies · Mark M.H. Goode

19 citations0/0 files storedUniversity of Maribor digital library (University of Maribor)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business and Management Studies Forecasting Techniques and Applications Management and Marketing Education

Abstract

Part 1 Statistical analysis, demand analysis and forecasting in marketing: data collection and sampling advanced statistics demand analysis forecasting. Part 2 Financial analysis, operations and control systems: financial techniques budgeting and control decision techniques operations management future trends software programme.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.