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In the last few years, several scholars have been exploring some intriguing questions about the origins and evolution of rhetorical genres1: Where do genres come from? What is the curve of genre's development? What affects the evolution of genre? Several scholars including Charles Bazerman (Systems of Genres) and David Russell (Rethinking Genre) have recently explored these issues. However, the most ambitious investigation into genre origins and development appears in research on the genre of the memorandum by Joanne Yates and Wanda Orlikowski. Yates and Orlikowski's work relies heavily on aMalinowskian model of the relationship between text and context; i.e., genre is related ecologically to its rhetorical situation. The memorandum grew out of American corporate culture: it was a practical response to the demands of growing companies that were systematizing their management in early twentieth century American corpora tions (Yates, Control through Communication 65). Further, this relationship between genre and context is complex and multi-dimensional. Drawing on influences from Anthony Giddens' structuration theory, Yates and Orlikowski show how the memorandum was not only shaped by rhetorical context but, at the same time, was the shaper of future communicative responses (305). In short, genres are social institutions that are produced, reproduced, or modified (Yates and Orlikowski 305) in the native environment of their use.
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