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What is popular music to Slovene listeners? How is it conceived of in terms of vocabulary, and what can be said of the political potential of its aesthetic instance? In the field of Slovene popular music and audience research, these issues have thus far remained un(der)explored. Nevertheless, they need to be addressed: if carefully contextualized, looking into the questions of what popular music signifies, and is connected with, for different Slovene audiences points to the cultural meaning-assigning power-play at work. Bearing this issue in mind, the text attempts to provide a contextually informed overview of how Slovene popular music audiences of different—inductively singled out—age groups conceive of the aesthetics of Slovenian popular music. The text analyzes 150 semi-structured interviews with popular music audiences in Slovenia, conducted in 2012 as part of the HERA POPID project. It employs a Bakhtinian conceptual framework and attempts to locate the aesthetic coordinates of popular music discourse in Slovenia, arguing that the aesthetic moment might offer a possibility of escaping stabilized connections between popular music, nation, identity, and ideology.
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