AN ALTERNATIVE APPROACH TO THE EVALUATION OF GOAL HIERARCHIES AMONG FARMERS

Abstract

Results of a study of goal orderings of Saskatchewan farmers who participate in the province's FARMLAB Program are presented. We use the method of fuzzy pair-wise comparisons which allows the respondent to indicate a degree of preference between two alternative goal statements, thereby providing more information than in the binary case. From survey data ratio-scale scores are constructed for eight goal statements, and these are regressed on a set of farm enterprise and household characteristics and a psychological locus-of-control (or I-E) score. The empirical results indicate that goodness-of-fit measures are better than those obtained by other researchers, perhaps because a psychological measure (I-E score) is included as an explanatory variable for goal orderings.

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