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Targeting customers : how to use geodemographic and lifestyle data in your business · Study

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ArticleTargeting customers : how to use geodemographic and lifestyle data in your business

Peter Sleight2004

Article2004

Targeting customers : how to use geodemographic and lifestyle data in your business

76 citations·0/0 files stored·OpenGrey (Institut de l'Information Scientifique et Technique)

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2005A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions 2005Health clubs and body politics: aesthetics and the quest for physical capital 2010Geodemographics as a tool for targeting neighbourhoods in public health campaigns 2004Papers: Designing geodemographic classifications to meet contemporary business needs 2007The Quantitative Analysis of Family Names: Historic Migration and the Present Day Neighborhood Structure of Middlesbrough, United Kingdom 2016Why passengers’ geo-demographic characteristics matter to airport marketing 2015Adoption of geodemographic and ethno-cultural taxonomies for analysing Big Data 2009Geo-ICT in Demography: The Impact of Developments in Geoinformation and Geotechnology on the Discipline of Demography

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Year2004

Typearticle

Published2004-01-01

VenueOpenGrey (Institut de l'Information Scientifique et Technique)

Languageen

Citations76

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW1516151912

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