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Targeting customers : how to use geodemographic and lifestyle data in your business
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Cited by

  • 2005A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions186 cited
  • 2005Health clubs and body politics: aesthetics and the quest for physical capital124 cited
  • 2007Neighborhoods, Ethnicity and School Choice: Developing a Statistical Framework for Geodemographic Analysis57 cited
  • 2010Geodemographics as a tool for targeting neighbourhoods in public health campaigns56 cited
  • 2004Papers: Designing geodemographic classifications to meet contemporary business needs37 cited
  • 2007The Quantitative Analysis of Family Names: Historic Migration and the Present Day Neighborhood Structure of Middlesbrough, United Kingdom24 cited
  • 2016Why passengers’ geo-demographic characteristics matter to airport marketing19 cited
  • 2015Adoption of geodemographic and ethno-cultural taxonomies for analysing Big Data11 cited
  • 2009Geo-ICT in Demography: The Impact of Developments in Geoinformation and Geotechnology on the Discipline of Demography4 cited

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