Corporate Public Relations: A New Historical Perspective

Abstract

Contents: Preface. Introduction: Asking Basic Questions. Voluntarism and Restraint: Early 19th-Century Public Relations. Onto the Gravy Train: 19th-Century Railroad Public Relations. Railroad Executives and The Interstate Commerce Commission. Two-Front War: Early 20th-Century Utility Public Relations. Minimizing Competition Through Public Relations: The Work of Ivy Lee. The Movie Industry Gets a Czar: 1921-1934. Come the Depression: Corporate Public Relations and the National Recovery Administration. Bringing Order Out of Chaos: The Public Relations Theory of Edward Bernays. The Triumph of Manipulation: Bernays Becomes Publicist No. 1. Public Relations Adds Sugar. Last Stand For Steel. Governmental Relations and Contributions Policies: 1962-1982. Ministers or Panderers: Issues Raised by the PRSA Code of Professional Standards: 1954-1986. The Four-Fold Discipline. Conclusion: A Word to Corporate Executives.

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