A forgotten tweet: Somalia and social media

Skye Chance Cooley · Amy Heminway Jones

41 citations0/0 files storedEcquid Novi African Journalism Studies

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Public Relations and Crisis Communication Journalism and Media Studies Disaster Management and Resilience

Abstract

Several studies highlight the power of social media outlets to raise awareness, funds, and further recovery efforts in disaster-prone areas, but few have investigated where social media have been ineffectual. Although the long-running humanitarian crisis in Somalia receives only sporadic news coverage, the country is not without a social media presence. This study uses Coombs’ SCCT Model to evaluate the crisis response message strategies put forth via Twitter from leading Somali-based government agency sources. The limitations of social media as a force to exact change and manage crises in Africa is examined, and insight is offered into how social media channel information to traditional and non-traditional information sources.

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References

2006The Protective Powers of Crisis Response Strategies 2003Responding to Crisis : A Rhetorical Approach to Crisis Communication 1968Content Analysis of Communications 1968Content Analysis of Communications 1999Crisis communications: A casebook approach 2003Reasoned Action in Crisis Communication: An Attribution Theory—Based Approach to Crisis Management 2005Why some companies emerge stronger and better from a crisis: 7 essential lessons for surviving disaster 2011The social media manifesto: A comprehensive review of the impact of social media on emergency management

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