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From Aaker to Heere: A Review and Comparison of Brand Personality Scales · Study

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PreprintFrom Aaker to Heere: A Review and Comparison of Brand Personality Scales

Jijo George2012

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Preprintgreen2012

From Aaker to Heere: A Review and Comparison of Brand Personality Scales

Jijo George · Victor Anandkumar

8 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1988Possessions and the Extended Self 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS 1997Dimensions of Brand Personality 1982Self-Concept in Consumer Behavior: A Critical Review 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1963Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings.1986Strategic Brand Concept-Image Management 1994Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers

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2018Dimensions of Product Brand Personalityarticle · 16 shared references 2015An extension of Aaker’s brand personality model from Islamic perspective: a conceptual studyarticle · 15 shared references 2018Story of Aaker’s brand personality scale criticismarticle · 13 shared references 2006Brand personality: Exploring the potential to move from factor analytical to circumplex modelsarticle · 12 shared references 2012Are Consumer and Brand Personalities the Same?article · 12 shared references 2017Sport team personality: It’s not all about winning!article · 12 shared references

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Year2012

Typepreprint

Published2012-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.2061570

openalex_workW1516798291

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