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From Aaker to Heere: A Review and Comparison of Brand Personality Scales
16 references·0 citing·44 second hop
From Aaker to Heere: A Review and Comparison of Brand Personality Scales (2012)From Aaker to Heere: A Review and Compari…THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…The Revised NEO Personality Inventory (NEO-PI-R) (2008)The Revised NEO Personality I…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…The psychology of personal constructs (2002)The psychology of personal co…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers (1994)Mini-Markers: A Brief Version…The "Big Five" factor taxonomy: Dimensions of personality in the natural language and in questionnaires. (1990)The "Big Five" factor taxonom…Extension of the Interpersonal Adjective Scales to include the Big Five dimensions of personality. (1990)Extension of the Interpersona…The structure of interpersonal traits: Wiggins's circumplex and the five-factor model. (1989)The structure of interpersona…Possessions and the Extended Self (1988)Possessions and the Extended …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A psychological taxonomy of trait-descriptive terms: The interpersonal domain. (1979)A psychological taxonomy of t…Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. (1963)Toward an adequate taxonomy o…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Personality: A Psychological Interpretation (1938)Personality and Motivation Structure and Measurement (1958)The happy personality: A meta-analysis of 137 personality traits and subjective well-being. (1998)Personality and leadership: A qualitative and quantitative review. (2002)A personality trait-based interactionist model of job performance. (2003)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)A new scale of social desirability independent of psychopathology. (1960)Attachment styles among young adults: A test of a four-category model. (1991)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)The Interpersonal Theory of Psychiatry (2013)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)High Self‐Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success (2004)The meaning in life questionnaire: Assessing the presence of and search for meaning in life. (2006)The HEXACO-60: A Short Measure of the Major Dimensions of Personality (2009)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Well-being : the foundations of hedonic psychology (1999)A Design Science Research Methodology for Information Systems Research (2007)Identifying careless responses in survey data. (2012)Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach (2013)Methods for the detection of carelessly invalid responses in survey data (2015)
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References

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  • 1997Dimensions of Brand Personality4,046 cited
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  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1989The structure of interpersonal traits: Wiggins's circumplex and the five-factor model.888 cited
  • 2003Do brand personality scales really measure brand personality?

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755 cited
  • 1990Extension of the Interpersonal Adjective Scales to include the Big Five dimensions of personality.705 cited
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