SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand failures: the truth about the 100 biggest branding mistakes of all time
0 references·16 citing·55 second hop
Brand failures: the truth about the 100 biggest branding mistakes of all time (2003)Brand failures: the truth about the 100 b…Avoiding the brand for me, us, or them? Consumer reactions to negative brand events (2022)Avoiding the brand for me, us…The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken) (2020)The impact of sensory brandin…Marketing hospitality (2020)Marketing hospitalityWhy do firms delete brands? Insights from a qualitative study (2017)Why do firms delete brands? I…Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study (2016)Effects of Subcultural Differ…A Review of Marketing Strategies from the European Chocolate Industry (2016)A Review of Marketing Strateg…The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India (2015)The moderating role of Hofste…How are brand names of Chinese companies perceived by Americans? (2015)How are brand names of Chines…A comprehensive framework of brand name classification (2015)A comprehensive framework of …Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception (2014)Reviews without a Purchase: L…Consumer reaction to service rebranding (2014)Consumer reaction to service …Supporting product design by anticipating the success chances of new value profiles (2013)Supporting product design by …Linking reputations through umbrella branding (2012)Linking reputations through u…I have seen the future and it sucks: reactionary reflections on reading, writing and research (2011)I have seen the future and it…Brand death: A developmental model of senescence (2008)Brand death: A developmental …Looking forwards: discursive directions in organizational change (2005)Looking forwards: discursive …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)The Commitment-Trust Theory of Relationship Marketing (1994)Branding with understanding: how national profile of consumer influences brand value perception (2017)Global Customer Engagement (2017)Hedonic and utilitarian motivations and their relationship with cultural dimensions, life satisfaction and the attributes of supermarkets: An international study on consumer behavior (2023)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A step-by-step approach to using the SAS system for factor analysis and structural equation modeling (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling (2018)Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding (2022)Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change (1990)Value creation in E‐business (2001)Understanding the failure to understand New Product Development failures: Mitigating the uncertainty associated with innovating new products by combining scenario planning and forecasting (2017)PRODUCT DESIGN AND DEVELOPMENT (2018)The Selfish Gene (1976)Possessions and the Extended Self (1988)Handbook of Positive Psychology (2001)Old habits die hard: A tale of two failed companies and unwanted inheritance (2013)The brand personality of rocks (2013)Brand antiquity and value perception: Are customers willing to pay higher prices for older brands? (2020)Field Theory in Social Science (1953)The Presentation of Self in Everyday Life. (1956)Building Strong Brands (1995)From Loss to Lack: Stories of Organizational Change as Encounters with Failed Fantasies of Self, Work and Organization (2009)Picture this: Managed change and resistance in business network settings (2009)Business transformation: Leadership, integration and innovation – A case study (2010)The Role of Market Forces in Assuring Contractual Performance (1981)Signaling Games and Stable Equilibria (1987)Consumer Evaluations of Brand Extensions (1990)The Informational Role of Buyback Contracts (2020)Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? (2022)Entry decisions for vertically differentiated markets with brand spillovers (2023)Using Online Conversations to Study Word-of-Mouth Communication (2004)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies (2018)Fake News: A Survey of Research, Detection Methods, and Opportunities. (2018)The Polarity of Online Reviews: Prevalence, Drivers and Implications (2020)Advances in Consumer Research (2025)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Firm Resources and Sustained Competitive Advantage (1991)Using thematic analysis in psychology (2006)A fuzzy-based decision aid method for product deletion of fast moving consumer goods (2018)Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management (2018)Green product deletion decisions (2018)Transaction Evaluations and Relationship Intentions (2002)Hotel selection: When price is not the issue (2006)Commodified language in Chinatown: A contextualized approach to linguistic landscape 1 (2009)Localized globalization: A multi‐local, multivariate investigation of quotative be like 1 (2009)Why Restaurants Fail? Part II - The Impact of Affiliation, Location, and Size on Restaurant Failures: Results from a Survival Analysis (2011)Principles and Practices of Teaching English as an International Language (2012)Content Analysis: An Introduction to its Methodology. (1984)How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis (2019)My brand identity lies in the brand name: personified suggestive brand names (2020)The effect of brand names and logos’ figurativeness on memory: An experimental approach (2023)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2014Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception294 cited
  • 2005Looking forwards: discursive directions in organizational change73 cited
  • 2020Marketing hospitality56 cited
  • 2012Linking reputations through umbrella branding47 cited
  • 2015A comprehensive framework of brand name classification45 cited
  • 2008Brand death: A developmental model of senescence45 cited
  • 2015The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India42 cited
  • 2017Why do firms delete brands? Insights from a qualitative study33 cited
  • 2015How are brand names of Chinese companies perceived by Americans?24 cited
  • 2013Supporting product design by anticipating the success chances of new value profiles23 cited
  • 2014Consumer reaction to service rebranding21 cited
  • 2016A Review of Marketing Strategies from the European Chocolate Industry19 cited
  • 2020The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken)19 cited
  • 2011I have seen the future and it sucks: reactionary reflections on reading, writing and research15 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2022Avoiding the brand for me, us, or them? Consumer reactions to negative brand events14 cited
  • 2016Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study14 cited