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ArticleA comprehensive framework of brand name classification

Sunny Vijay Arora2015

Article2015

A comprehensive framework of brand name classification

Sunny Vijay Arora · Arti D. Kalro · Dinesh Sharma

45 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1984Content Analysis: An Introduction to its Methodology.2025Advances in Consumer Research 1995Building Strong Brands 2007Answering the Call for a Standard Reliability Measure for Coding Data 1977Content Analysis in Consumer Research 1996‘Building Strong Brands’2007Strategic Brand Management 1999Rethinking validity and reliability in content analysis

Cited by

2019How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis 2020My brand identity lies in the brand name: personified suggestive brand names 2023The effect of brand names and logos’ figurativeness on memory: An experimental approach 2021Biomorphic visual identity of a brand and its effects: a holistic perspective 2024A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands 2024A typology of brand knowledge associations projected in brand-generated signals

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2015How are brand names of Chinese companies perceived by Americans?article · 14 shared references 2013Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolismarticle · 10 shared references 2023The effect of brand names and logos’ figurativeness on memory: An experimental approacharticle · 10 shared references 2014Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buyarticle · 10 shared references 2012Does brand spelling influence memory? The case of auditorily presented brand namesarticle · 9 shared references 2012Creating Global Brand Names: The Use of Sound Symbolismarticle · 9 shared references

Details

Year2015

Typearticle

Published2015-02-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations45

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2015.8

openalex_workW837517583

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2023Analyzing the Role of Gestalt Elements and Design Principles in Logo and Branding

2016Journal of Brand Management – Year end review 2016