Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A comprehensive framework of brand name classification

16 references·10 citing·38 second hop

FromToDepth

this work references cited by second hop

References

1984Content Analysis: An Introduction to its Methodology.24,312 cited
2025Advances in Consumer Research13,264 cited
1995Building Strong Brands4,432 cited
2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
1977Content Analysis in Consumer Research2,310 cited
1996‘Building Strong Brands’2,120 cited
2007Strategic Brand Management1,706 cited
1999Rethinking validity and reliability in content analysis1,662 cited
1929A study in phonetic symbolism.1,014 cited
1999Status Consumption in Consumer Behavior: Scale Development and Validation957 cited
1984An Ethological Perspective on Common Cross-Language Utilization of F₀ of Voice751 cited
2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption678 cited
2007Corporate brands with a heritage518 cited
2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
2021International Review of Management and Business Research405 cited
2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

378 cited

Cited by

2019How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis31 cited
2020My brand identity lies in the brand name: personified suggestive brand names25 cited
2023The effect of brand names and logos’ figurativeness on memory: An experimental approach24 cited
2021Biomorphic visual identity of a brand and its effects: a holistic perspective17 cited
2024A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands16 cited
2024A typology of brand knowledge associations projected in brand-generated signals16 cited
2023Analyzing the Role of Gestalt Elements and Design Principles in Logo and Branding15 cited
2016Journal of Brand Management – Year end review 201615 cited
2015Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names14 cited
2017Are brand benefits perceived differently in less developed economies? A scale development and validation13 cited