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Models for the Financial-Performance Effects of Marketing
16 references·0 citing·43 second hop
Models for the Financial-Performance Effects of Marketing (2017)Models for the Financial-Performance Effe…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Customer Metrics and Their Impact on Financial Performance (2006)Customer Metrics and Their Im…Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Customer Satisfaction and Sto…Valuing Customers (2004)Valuing CustomersMeasuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management (1998)From Embedded Knowledge to Em…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Why the Bass Model Fits without Decision Variables (1994)Why the Bass Model Fits witho…Common risk factors in the returns on stocks and bonds (1993)Common risk factors in the re…The Cross-Section of Expected Stock Returns (1992)The Cross-Section of Expected…A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)A Diffusion Theory Model of A…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1993Common risk factors in the returns on stocks and bonds26,615 cited
  • 1992The Cross-Section of Expected Stock Returns17,251 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1998From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management1,002 cited
  • 1987A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products932 cited
  • 2006Customer Metrics and Their Impact on Financial Performance916 cited
  • 2004Valuing Customers848 cited
  • 1994Why the Bass Model Fits without Decision Variables841 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 2005Customer Satisfaction and Stock Prices: High Returns, Low Risk

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  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
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