The evolving brand logic: a service-dominant logic perspective

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Michael A. Merz, Yi He, Stephen Louis Vargo (2009). The evolving brand logic: a service-dominant logic perspective. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-009-0143-3

@article{a2009the,
  title  = {The evolving brand logic: a service-dominant logic perspective},
  author = {Merz, Michael A. and He, Yi and Vargo, Stephen Louis},
  year   = {2009},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-009-0143-3}
}

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