Business Driven Information Systems

Abstract

Business Driven Information Systems (BDIS) took the US market by storm in its first edition thanks to cutting edge content and an unparalleled range of technical resources. Australian and New Zealand academics have optimised the text for the global and local environment whilst retaining its content and technology strengths. The Baltzan and Phillips approach firstly discusses various business initiatives and secondly outlines how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology choices in a corporation. This approach takes difficult and often intangible MIS concepts, brings them down to the students’ level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business whether they major in operations management, manufacturing, sales or marketing. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organisation. [Book Synopsis]

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