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Profitability and Media Advertising in Greek Food Manufacturing Industries · Study

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ArticleProfitability and Media Advertising in Greek Food Manufacturing Industries

Ουρανία Νόττα2001

Article2001

Profitability and Media Advertising in Greek Food Manufacturing Industries

Ουρανία Νόττα

28 citations·0/0 files stored·Review of Industrial Organization

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Marketing and Advertising Strategies Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1978Specification Tests in Econometrics 1970Information and Consumer Behavior 1974Advertising as Information 1990Industrial market structure and economic performance 1994Advanced Industrial Economics.1986Profits in the Long Run 1974Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries 1978Interbrand Choice, Strategy, and Bilateral Market Power

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2006Effectiveness of Advertising in Different Media. The Case of U.S. Army Recruiting 2019How well does advertising work on restaurant performance? A dynamic and quadratic approach 2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry 2012The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany

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Year2001

Typearticle

Published2001-02-01

VenueReview of Industrial Organization

ISSN-L0889-938X

Languageen

Citations28

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1026549424670

openalex_workW1517463525

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