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Profitability and Media Advertising in Greek Food Manufacturing Industries
14 references·6 citing·36 second hop
Profitability and Media Advertising in Greek Food Manufacturing Industries (2001)Profitability and Media Advertising in Gr…Market‐structure Determinants of National Brand–Private Label Price Differences of Manufactured Food Products: Reply (1997)Market‐structure Determinants…Advanced Industrial Economics. (1994)Advanced Industrial Economics.Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products (1992)Market-Structure Determinants…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Industrial market structure and economic performance (1990)Industrial market structure a…Profits in the Long Run (1986)Profits in the Long RunThe Impact of Advertising on the Price of Consumer Products (1980)The Impact of Advertising on …Specification Tests in Econometrics (1978)Specification Tests in Econom…Interbrand Choice, Strategy, and Bilateral Market Power (1978)Interbrand Choice, Strategy, …Interbrand Choice, Media Mix and Market Performance (1976)Interbrand Choice, Media Mix …Advertising, Concentration, and Price-Cost Margins (1976)Advertising, Concentration, a…Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries (1974)Consumer Behavior, Retailer P…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…How well does advertising work on restaurant performance? A dynamic and quadratic approach (2019)How well does advertising wor…The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry (2015)The Behavioral and Intermedia…Cyclical effects of advertising on hotel sales, risk and return (2015)Cyclical effects of advertisi…An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India (2015)An Empirical Investigation on…The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany (2012)The Eect of Marketing Spendin…Effectiveness of Advertising in Different Media. The Case of U.S. Army Recruiting (2006)Effectiveness of Advertising …Nonzero-sum differential games (1969)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)The Diffusion of Services (2009)Advertising and Competition (1964)Advertising Market Structure and Performance (1967)Optimal Advertising and Optimal Quality (1976)The Intertemporal Stability of the Concentration-Margins Relationship (1986)The Concentration-Margins Relationship Reconsidered (1990)Determinants of firm profitability in the Croatian manufacturing industry: evidence from dynamic panel analysis (2019)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)On the Pooling of Time Series and Cross Section Data (1978)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Chapter 16 Inter-industry studies of structure and performance (1989)Determinants of profitability in European manufacturing and services: evidence from a dynamic panel model (2005)Schumpeter's ghost: Is hypercompetition making the best of times shorter? (2005)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Business Definition and Performance (1983)Industrial Economics: An Overview (1988)To franchise or not to franchise: An analysis of decision rights and organizational form shares (1996)The Contributions of Industrial Organization To Strategic Management, (1981)Strategic groups: Theory, research and taxonomy (1986)Customer engagement, buyer‐seller relationships, and social media (2012)Bank Ownership and Efficiency (2001)Strategy and industry effects on profitability: evidence from Greece (2003)The impact of environmental performance on firm performance: static and dynamic panel data evidence (2004)Innovation, growth and survival (1995)When do firms learn from their acquisition experience? Evidence from 1990 to 1995 (2001)Fifty Years of Empirical Studies of Innovative Activity and Performance (2010)
this work references cited by second hop

References

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  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1990Industrial market structure and economic performance2,573 cited
  • 1994Advanced Industrial Economics.760 cited
  • 1986Profits in the Long Run595 cited
  • 1974Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries350 cited
  • 1978Interbrand Choice, Strategy, and Bilateral Market Power233 cited
  • 1976Advertising, Concentration, and Price-Cost Margins195 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1980The Impact of Advertising on the Price of Consumer Products135 cited
  • 1997Market‐structure Determinants of National Brand–Private Label Price Differences of Manufactured Food Products: Reply119 cited
  • 1992Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products89 cited
  • 1976Interbrand Choice, Media Mix and Market Performance85 cited

Cited by

  • 2006Effectiveness of Advertising in Different Media. The Case of U.S. Army Recruiting

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24 cited
  • 2019How well does advertising work on restaurant performance? A dynamic and quadratic approach19 cited
  • 2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry15 cited
  • 2012The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany13 cited
  • 2015Cyclical effects of advertising on hotel sales, risk and return11 cited
  • 2015An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India11 cited