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Excellence in Advertising: The IPA guide to best practice
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Excellence in Advertising: The IPA guide to best practice (1997)Excellence in Advertising: The IPA guide …The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad) (2014)The investigation of Lavidge …Evaluating the effectiveness of TV advertisement and analyzing its influence on attraction of saving deposit accounts of Ansar Bank in the city of Isfahan (2013)Evaluating the effectiveness …A Review and Critique of the Hierarchy of Effects in Advertising (1990)The Targeting of Advertising (2005)10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)A Model for Predictive Measurements of Advertising Effectiveness (1961)How Advertising Works: A Planning Model (1982)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)
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  • 2013Evaluating the effectiveness of TV advertisement and analyzing its influence on attraction of saving deposit accounts of Ansar Bank in the city of Isfahan7 cited
  • 2014The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)5 cited

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