SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How Advertising Works: A Planning Model · Study

ArticleShelves

ArticleHow Advertising Works: A Planning Model

Richard Vaughn1982

Article1982

How Advertising Works: A Planning Model

552 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 552 citations exist upstream.

References

1961A Model for Predictive Measurements of Advertising Effectiveness 1972Innovative Behavior and Communication 1979Consumer Decision Making-Fact or Fiction?

Cited by

2016Customer engagement: the construct, antecedents, and consequences 1996Household store brand proneness: A framework 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing 2010Effects of Interactivity on Website Involvement and Purchase Intention 2011The challenges of Islamic branding: navigating emotions and halal 2008A meta-analysis of humor in advertising 2010Aesthetic package design: A behavioral, neural, and psychological investigation 1997Communicating Experiences: A Narrative Approach to Creating Service Brand Image

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2000How Advertising Works: A Planning Model. .. putting it all togetherarticle · 3 shared references 1986Theoretical progress in consumer psychology: The contribution of a behavioural analysis of choicearticle · 3 shared references 2013The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebookarticle · 2 shared references 1990A Review and Critique of the Hierarchy of Effects in Advertisingarticle · 2 shared references 1987The Development of the Hierarchy of Effects: An Historical Perspectivearticle · 2 shared references 2005Perspectives on consumer decision making: an integrated approacharticle · 2 shared references

Details

Year1982

Typearticle

Published1982-09-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations552

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/00218499.1982.12468088

openalex_workW2911079845

Links

Imported from OpenAlex (CC0) — nothing here is generated.