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Richard Vaughn

4 works· latest 1989cluster: provisional

h-index4

i104

Citations757

Works here4

80

82

86

89

Most cited in this library

How Advertising Works: A Planning Model1982 · 552 citations
How Advertising Works: A Planning Model Revisited1986 · 140 citations
On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches1989 · 40 citations
How Advertising Works: A Planning Model1980 · 25 citations

Works

4 shown

On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches

ACR North American Advances·1989·2 authors

40citations

How Advertising Works: A Planning Model Revisited

Journal of Advertising Research·1986·1 author

140citations

How Advertising Works: A Planning Model

Journal of Advertising Research·1982·1 author

552citations

How Advertising Works: A Planning Model

Journal of Advertising Research·1980·1 author

25citations