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How Advertising Works: A Planning Model Revisited · Study

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ArticleHow Advertising Works: A Planning Model Revisited

Richard Vaughn1986

Article1986

How Advertising Works: A Planning Model Revisited

140 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Advertising and Communication Studies

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References

1985Measuring Consumer Involvement Profiles 1961A Model for Predictive Measurements of Advertising Effectiveness 2025Advances in Consumer Research 1982Affective and Cognitive Factors in Preferences 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981Attitude toward the AD as a Mediator of Consumer Brand Choice 1982How Advertising Works: A Planning Model 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement

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Details

Year1986

Typearticle

Published1986-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations140

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1986.12467874

openalex_workW4412429079

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