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How Advertising Works: A Planning Model Revisited
13 references·16 citing·43 second hop
How Advertising Works: A Planning Model Revisited (1986)How Advertising Works: A Planning Model R…Advances in Consumer Research (2025)Advances in Consumer ResearchA Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement (1985)Selected Socioeconomic and De…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…The role of emotion in advertising (1984)The role of emotion in advert…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Affective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Behavioral Learning Theory: I…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Low-Commitment Consumer Behavior (1976)Low-Commitment Consumer Behav…Marketing communication and the hierarchy-of-effects (1973)Marketing communication and t…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists (2020)The effect of celebrity endor…The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations (2017)The value of art in marketing…Consumer responses to functional, aesthetic and symbolic product design in online reviews (2017)Consumer responses to functio…Consumer social responses to CSR initiatives versus corporate abilities (2013)Consumer social responses to …Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles (2012)Revisiting Perceived Risk in …The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …Ethical products and consumer involvement: what's new? (2010)Ethical products and consumer…Cognitive dissonance (2009)Cognitive dissonanceIdentifying the components of effective service advertisements (2008)Identifying the components of…The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model (2007)The Influence of Humor Streng…Developing effective e-recruiting websites: Insights for managers from marketers (2007)Developing effective e-recrui…The value of participation in virtual consumer communities on brand loyalty (2006)The value of participation in…Effects of Advertising Likeability: A 10-Year Perspective (2006)Effects of Advertising Likeab…In Defence of the Hierarchy of Effects (2002)In Defence of the Hierarchy o…Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales (1998)Measuring purchase decision i…Defining, Operationalizing, and Using Involvement in Advertising Research: A Review (1993)Defining, Operationalizing, a…The Measurement of Meaning (1957)Review of Psychometric theory (2nd ed.). 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(1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)The Handbook of Social Psychology (1969)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media and sports: driving fan engagement with football clubs on Facebook (2017)The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore (2020)
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References

  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement452 cited
  • 1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited
  • 1984The role of emotion in advertising296 cited
  • 1973Marketing communication and the hierarchy-of-effects275 cited
  • 1976Low-Commitment Consumer Behavior192 cited

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  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
  • 2006The value of participation in virtual consumer communities on brand loyalty

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370 cited
  • 2020The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists169 cited
  • 2007The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model147 cited
  • 2007Developing effective e-recruiting websites: Insights for managers from marketers128 cited
  • 2012Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles121 cited
  • 2013Consumer social responses to CSR initiatives versus corporate abilities117 cited
  • 2006Effects of Advertising Likeability: A 10-Year Perspective113 cited
  • 2017Consumer responses to functional, aesthetic and symbolic product design in online reviews110 cited
  • 2010Ethical products and consumer involvement: what's new?104 cited
  • 1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Review96 cited
  • 2017The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations86 cited
  • 1998Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales82 cited
  • 2002In Defence of the Hierarchy of Effects77 cited
  • 2008Identifying the components of effective service advertisements76 cited
  • 2009Cognitive dissonance75 cited