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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty · Study

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ArticleEffects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi2003

Article2003

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi · Hoseong Jeon

732 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1988On the Evaluation of Structural Equation Models 1991Assessing Construct Validity in Organizational Research 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 2010Satisfaction: a behavioral perspective on the consumer 1985Measuring the Involvement Construct 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 1967Self-perception: An alternative interpretation of cognitive dissonance phenomena.

Cited by

2004Building and sustaining profitable customer loyalty for the 21st century 2004What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty 2015Customer loyalty: a review and future directions with a special focus on the hospitality industry 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty 2005The Impact of Brand Commitment on Loyalty to Retail Service Brands

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2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvementarticle · 10 shared references 2005Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindungchapter · 9 shared references 2008Mieux comprendre la fidélité des consommateursarticle · 9 shared references 2000Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysisarticle · 8 shared references 2007Repurchase loyalty: The role of involvement and satisfactionarticle · 8 shared references 2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewardsarticle · 8 shared references

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Year2003

Typearticle

Published2003-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations732

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1177/0092070303031003002

openalex_workW2155152989

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2019Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

2011Consequences of customer loyalty to the loyalty program and to the company

2007Repurchase loyalty: The role of involvement and satisfaction