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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

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References

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1999A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction1,126 cited

1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited

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2004Building and sustaining profitable customer loyalty for the 21st century760 cited
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2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty611 cited
2005The Impact of Brand Commitment on Loyalty to Retail Service Brands442 cited
2019Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty363 cited
2011Consequences of customer loyalty to the loyalty program and to the company352 cited
2007Repurchase loyalty: The role of involvement and satisfaction342 cited
2009Perceived benefits of loyalty programs: Scale development and implications for relational strategies341 cited
2021Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use331 cited
2016What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty326 cited
2016Branding co-creation with members of online brand communities302 cited
2009Does Customer Demotion Jeopardize Loyalty?288 cited
2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards257 cited
2008The influence of loyalty programme membership on customer purchase behaviour255 cited
2020Three decades of research on loyalty programs: A literature review and future research agenda249 cited