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The Role of Affect in Marketing · Study

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ArticleThe Role of Affect in Marketing

Sunil Erevelles1998

Article1998

The Role of Affect in Marketing

Sunil Erevelles

260 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1991Emotion And Adaptation 1988Possessions and the Extended Self 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1980Feeling and thinking: Preferences need no inferences.1968Attitudinal effects of mere exposure.1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 2014Handbook of Social Cognition

Cited by

2004The theme park experience: An analysis of pleasure, arousal and satisfaction 2008The impact of experiential consumption cognitions and emotions on behavioral intentions 2007The effect of consumption emotions on satisfaction and word‐of‐mouth communications 2011Emotional expressions in online user reviews: How they influence consumers' product evaluations 2017Measuring customer experience in physical retail environments 2006Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

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Year1998

Typearticle

Published1998-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations260

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0148-2963(97)00118-5

openalex_workW2021996534

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2014Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

2011Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?