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On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches · Study

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ArticleOn the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches

Brian T. Ratchford1989

Article1989

On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches

Brian T. Ratchford · Richard Vaughn

40 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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Year1989

Typearticle

Published1989-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations40

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW2419409488

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