SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How Advertising Works: A Planning Model. .. putting it all together · Study

ArticleShelves

ArticleHow Advertising Works: A Planning Model. .. putting it all together

Unknown author2000

Article2000

How Advertising Works: A Planning Model. .. putting it all together

Unknown author

17 citations·0/0 files stored·Advertising & Society Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

Advertising & Society Review - Volume 1, Issue 1, 2000

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 17 citations exist upstream.

References

1971The Theory of Buyer Behavior 1961A Model for Predictive Measurements of Advertising Effectiveness 1972Innovative Behavior and Communication 1979Consumer Decision Making-Fact or Fiction?1976Some Internal Psychological Factors Influencing Consumer Choice 1973Marketing communication and the hierarchy-of-effects 1979Attitude research plays for high stakes 1976Low-Commitment Consumer Behavior

Cited by

2010Consumers¿ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence on Malaysian Consumers 2014THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1986Theoretical progress in consumer psychology: The contribution of a behavioural analysis of choicearticle · 8 shared references 1993Retail patronage dynamics: Learning about daily shopping behavior in contexts of changing retail structuresarticle · 6 shared references 2001L'implication du consommateur et ses perspectives stratégiquesarticle · 5 shared references 1984Evidence for attitudinal-behavioural consistency: Implications for consumer research paradigmsarticle · 4 shared references 2001A study of brand loyalty in the business-to-business services sectorthesis · 4 shared references 1987The Implications of Low-involvement Theory for Advertising Effectivenessarticle · 4 shared references

Details

Year2000

Typearticle

Published2000-01-01

VenueAdvertising & Society Review

ISSN-L1534-7311

Languageen

Citations17

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1353/asr.2000.0015

openalex_workW2014750943

Links

Imported from OpenAlex (CC0) — nothing here is generated.