FOOD DECISION, INFORMATION AND PERSONALITY

Youenn Lohéac · Pierre Combris · Sylvie Issancou

2 citations0/0 files storedRePEc: Research Papers in Economics

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Decision-Making and Behavioral Economics Economic and Environmental Valuation Experimental Behavioral Economics Studies

Abstract

This study introduce measures of personality traits in an experiment which associate willingness to pay for food and sensory analysis tools in order to explore potential links between personality and food decisions. Measure of personality traits comes from experimental economics (risk aversion and time preference) and from psychology (sensation seeking and impulsivity). We introduce them in the analysis of behaviours of participants in their food decisions (purchase intent, willingness to pay, reaction to new information), and underline some significant links.

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1988Prospect theory: An analysis of decision under risk 1995Factor structure of the barratt impulsiveness scale 2002Risk Aversion and Incentive Effects 1994Behavioral Expressions and Biosocial Bases of Sensation Seeking 1964Measuring utility by a single-response sequential method 1999Heroin addicts have higher discount rates for delayed rewards than non-drug-using controls.2008Eliciting Risk and Time Preferences 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

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